Public Affairs Expert, LCA Reporters, to Share How Associations Can Successfully Leverage PR
What makes an association’s issue worth covering and what causes a pitch to be overlooked?
On Thursday, October 29 at the Sagamore Resort in Bolton Landing, Leanne Politi, Director of Public Affairs at The Martin Group, will lead a candid reporter roundtable with journalists covering New York State government to take association leaders inside the decision-making process of the Capitol press corps.
The session runs from 9:30–10:30 a.m. as part of ESSAE’s Harvest Highlight conference; conference registration is required to attend.
Panelists will share how they identify emerging stories, evaluate pitches, find credible sources and decide which policy developments warrant deeper coverage.
The conversation will explore what reporters need from associations; how to translate complex policy positions into timely, compelling stories; and how member experiences, original data and subject-matter expertise can strengthen a pitch. Panelists will also address common missteps, the realities of today’s fast-moving news cycle and the best ways to build productive, trusted relationships with journalists—before an organization urgently needs coverage.
Featured speakers
Moderated by Leanne Politi, Director of Public Affairs, The Martin Group, with:
- Dan Clark, author of Capitol Confidential, Times Union
- Katelyn Cordero, health care reporter, POLITICO, and president of the New York State Legislative Correspondents Association
- Austin C. Jefferson, Albany Bureau Chief, Streetsblog
- Raga Justin, Albany correspondent, Bloomberg Government
Association executives, government relations professionals and communications leaders will leave with a clearer understanding of how the Capitol press corps works and practical strategies for earning meaningful attention for their organizations’ issues, expertise and advocacy priorities.
Learn more and register to join ESSAE on October 29th: https://www.essae.org/harvest-highlight
