Dan Roberti Joins SKDK as Managing Director After Leading Communications for the ADL
Roberti brings expertise in crisis communications, non-profits, and global communications to the firm.
NEW YORK, NY— Today, SKDK announced that Dan Roberti has joined the firm as Managing Director. With nearly two decades of experience leading communications strategies across corporate, nonprofit, and advocacy sectors, Roberti brings a unique blend of crisis management expertise, digital innovation, and mission-driven storytelling to his new role.
Most recently, Roberti served as Vice President of Communications and Digital at the Anti-Defamation League, where he was a senior advisor to the CEO and led global communications strategy. He oversaw a multi-platform media operation across 25 regional offices, spearheaded litigation-related communications on historic cases, and restructured the communications team to meet the demand of a rapidly evolving media landscape.
“Dan has been in the room for some of the most complex, high-stakes communications challenges of the last decade—from global crisis to landmark civil rights litigation,” said SKDK Partner Mike Morey.
“Dan is one of the smartest strategists I’ve ever met. We are lucky to bring his talents to SKDK where he will advise clients during some of their most challenging moments,” added Partner Kerri Lyon.
Prior to his time with the ADL, Roberti led high-profile public affairs and corporate communications campaigns for clients such as Alaska Airlines/Virgin America, PBS, Ken Burns, Martin Luther King III, Roc Nation, TIDAL, and Waste Management. His work has spanned crisis response, brand positioning, M&A, litigation support, and influencer engagement.
“I’ve long admired SKDK’s reputation as a firm that delivers smart, strategic counsel on the issues that matter most,” said Roberti. “I’m excited to join such an incredible team and to help our clients navigate today’s complex media and political environment with clarity and creativity.”
About SKDK
SKDK is a top national communications and political consulting firm that brings unparalleled strategic communications experience to Fortune 500 companies, nonprofits, philanthropic organizations, and labor unions, as well as political committees and candidates. With offices in Washington, New York, Boston, Los Angeles, Miami, and Albany, SKDK offers strategic support to manage a crisis, protect a brand, advocate for an issue, or win an election.
SKDK served as strategists and advisors for winning campaigns, including Senator Ruben Gallego, Governor Wes Moore of Maryland, Senators Mark Kelly and Ruben Gallego of Arizona, Governor Laura Kelly of Kansas, and Governor Ned Lamont of Connecticut — and in 2020, was a key adviser to the historic Biden-Harris campaign. SKDK has won the PRovoke Media’s influential North America Public Affairs Agency of the Year multiple times and was listed by the Observer as one of the best public relations firms in America for 2023 and 2024. To learn more about SKDK, visit our website at www.skdknick.com.
SKDK and its subsidiary businesses, Sloane & Company and Jasper Advisors, are proud members of Stagwell, a digital-first global marketing network that delivers scalable, seamless solutions through a unique combination of culture-moving creativity and leading-edge technology.
