NEW AD: CITIZENS FOR AFFORDABLE RATES BLASTS SPECIAL INTERESTS FOR IMPOSING “HIDDEN TAXES” ON NEW YORKERS
$1M Multi-Platform Campaign Aims to Lower Costs for Consumers Statewide Amid Affordability Crisis
NEW YORK, NY – Citizens for Affordable Rates (CAR), a coalition of New York consumers and advocates, today unveiled its first television and digital ad, “Hidden Tax,” exposing how special interest groups in Albany drive up costs for everyday New Yorkers. The ad campaign, backed by a $1 million investment, launches today across a wide range of platforms, including statewide television, premium Connected TV (CTV) streaming services, targeted digital placements, and local news websites.
The new ad shines a light on the impact of fraud, bogus lawsuits and other special interest tactics that lead to massive rate hikes, effectively creating a hidden tax on essential goods and services like food, insurance, and housing. The ad calls on New Yorkers to join CAR in the fight to lower costs and prioritize families over greedy special interests.
Multi-Platform Reach to Engage New Yorkers Statewide
The comprehensive media placement strategically targets New Yorkers across various platforms, maximizing reach and impact. Key placements include:
- Television – Reaching a broad audience through traditional television viewership.
- Connected TV (CTV/OTT) – Targeting cord-cutters and streaming audiences on platforms like Spectrum News, Hulu, Roku, Samsung TV, Apple TV, Vizio, Pluto, Paramount TV, A&E Networks, and Peacock.
- Digital Video (YouTube Premium Pre-Roll) – Engaging viewers with premium, non-skippable placements on YouTube.
- Digital Display (Meta) – Leveraging Meta’s powerful targeting capabilities to reach specific demographics and interests.
- Local News Websites – Connecting with engaged local communities through placements on prominent news sites.
- Linear and Addressable Cable – Combining the reach of traditional linear cable with the precision of addressable advertising.
Ad Script
Thanks to the special interests in Albany, the cost of just about everything in New York is spiraling out of control.
They’re sticking us with the bill.
Fraud and bogus lawsuits have led to massive rate hikes – adding a hidden tax on food, insurance, housing, and more.
Had enough? It’s time to fight back.
We are Citizens for Affordable Rates.
Our mission? To lower costs and put New York families first – instead of the greedy special interests.
Join us.
[Watch the ad here.]
About Citizens for Affordable Rates (CAR)
Citizens for Affordable Rates (CAR) is a coalition of citizens, advocates, and organizations dedicated to tackling the root causes of high costs in New York. Through advocacy, education, and policy reform, CAR is committed to building an affordable and dependable system for all New Yorkers. For more information, visit: www.citizensforaffordablerates.com
